Security used to be about locked doors and cameras, it’s quickly becoming much more. As technology has advanced, so have security threats, necessitating more sophisticated measures—and license plates are an integral part of those measures, believe it or not. License Plate Recognition—or LPR—technology is quickly becoming an integral part of business security, access control, and customer service and interactions. It uses cameras and high-tech software to automatically read vehicle license plates and process the information quickly. This means you can gain real-time insights around your customers, which helps to not only beef up security, but enhance customer experiences, streamline operations, reduce costs, and more. Let’s take a look at what license plate recognition can do for your business.
Improved Security and Access Control
Perhaps the main reason many businesses invest in LPR is its security benefits. Using a license plate recognition camera, your business will be able to:
- Prevent unauthorized vehicles from entering restricted areas.
- Track the movements of vehicles in real time, which is a big help to both you and law enforcement if there’s an incident involving a vehicle.
- Improve security in parking areas, which can reduce unauthorized parking and make the environment safer for the individuals who are authorized to be there.
Enhanced Customer Experience
Plate scanner technology can provide big improvements to your customers’ experiences by providing a seamless parking and access experience. It can provide quick, efficient parking that doesn’t rely on physical tickets or other manual verification—everything is tied to the customer’s license plate. On top of that, it helps to avoid congestion at entrances and exits.
If you want to provide a truly rewarding experience for your most valued guests and customers, license plate recognition can be used to implement VIP parking, loyalty rewards, or even exclusive discounts. Making them feel valued will encourage them to value your services and products even more!
Operational Efficiency and Automation
Automation is a big priority across almost every industry. It presents various opportunities to streamline processes, which reduces the need for manual labor and helps the customer save time. There are plenty of ways plate scanner technology can take advantage of this automation. Here are a few examples:
- Automated Parking Fee Collection: This reduces the need to have staff onsite, which in turn reduces the human error factor.
- Improved Fleet Management: Logistics and delivery companies can benefit from the efficient tracking and scheduling made possible by automation.
- Minimized Errors: Vehicle tracking and recordkeeping is more accurate and operational control is enhanced.
Cost Savings and Revenue Generation
If you’re looking for ways to cut costs—as well as create new opportunities for revenue—for your business, LPR solutions can help you achieve these goals. To start, they can reduce labor costs through automated access control and payment collection, as we touched on in the previous section. In addition, paid parking can be refined more thoroughly with easy pricing updates, monthly subscription offerings, and even tiered services.
Many traditionally managed parking lots and garages are at risk of ticket swapping and other forms of fraud. Through license plate recognition, you can ensure accurate fee collection without loopholes.
Data and Analytics for Business Insights
There is valuable sales and customer data to be collected from LPR systems that can be used to make vital business decisions. By simply implementing at least one license plate recognition camera, your business can:
- Track the frequency of customer visits in order to optimize services and promotions based on peak hours
- Recognize vehicle patterns in order to better develop marketing strategies and foster engagement with your customers
- Make sound operational decisions based on real-time traffic trends
When you combine these valuable business advantages presented by LPR technology, the cost is far outweighed by the results.
Better Your Business With License Plate Recognition
The most immediate advantage of LPR technology is the suite of security features it offers—access control and vehicle tracking following an incident, to name two. However, there are so many more advantages it can provide, given you know how to take advantage of these features. Enhanced customer experiences, operational efficiency, cost savings, and valuable data analytics are all possible with this technology, that many assume is just a security tool. When you know the systems inside and out, you can improve your business in ways you never thought possible.
If you’re ready to give your business a boost with license plate recognition, get in touch with us. We’ll get the ball rolling on a solution that can scale with your business!
